Allure Bridal collections focus on the details – beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Love Bridal London will be the new home of Allure, Allure Couture and the boho Wilderly wedding dresses. Pricing for the collections will range from £1200 – £2400.